Under The Seat—"Nothing Runs Like A Deere"
John Deere, avoiding bankruptcy, moved to Grand Detour, Illinois in 1836 where he set up shop as repairman and maker of pitchforks and shovels. Deere observed the iron or wooden plows used by the farmers easily got stuck in the rich Midwestern soil, requiring the farmer to frequently stop and clean the soil from the plow. A process that made the plowing of a field slow and laborious.
In his workshop, Deere made a plow from a Scottish steel saw blade, creating a self-scouring steel plow. The invention of the smooth-sided steel plow by Deere, significantly aided farming migration to the American Great Plains during the 19th and early 20th century.
The company’s slogan, “Nothing Runs Like a Deere” and its logo of a leaping deer, with “John Deere” under it, has been used for over 155 years. Today the company manufactures a plethora of equipment used in all sorts of industries.