Manhattan in Shades of Gray - gricketts
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The first electric marquee appeared on Broadway in 1891 at a theater on Madison Square at Broadway and 23rd Street. The famous Flatiron Building now occupies the site.

Soon there were so many theaters with bright white lights, Broadway became known as the “Great White Way”!

In 1917, the first electric billboard arrived in Times Square. The mechanically animated sign advertised Wrigley's Spearmint gum using 17,500 lights. The sign was a gum pack, eight stories tall and two hundred feet long.
Today, New York City zoning requires buildings in Times Square be covered with billboards, and the billboards be one and a half times brighter than a typical lighted billboard.

The cost of a billboard for an advertiser? As of 2012, between $1.1 million and $4 million a year, some with a non-cancellable contract for five to fifteen years.

1 Times Square recognized by the tall tower of billboards at the south of Times Square took in $23 million dollars from the billboards covering it.

OppositesGary Rickettsgrickettsgricketts.comManhattanNew YorkNew York CityNightTimes SquareSmugmugAutomobileCarSignBusBlack and WhiteCapturing History Throught PhotographyCityPhotography by Gary Ricketts