Manhattan Nights-Lighting The Darkness - gricketts
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Passing By—New York City

John Hertz, who founded the Yellow Cab Company in 1907, chose yellow because he had read a study conducted by the University of Chicago that indicated it was the easiest color to spot.

Today 12, 480 taxicabs, driven by about 40,000 licensed drivers, serve about 240 million passengers a year.

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