Manhattan Nights-Lighting The Darkness - gricketts
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Times Square—New York City

Broadway, which passes through Times Square, became known as the great white way when theaters began to use electrically lit signs to advertise what was playing.

The first electric billboard appeared in Times Square in 1917 when a mechanically animated sign advertised Wrigley's Spearmint gum using 17,500 electric bulbs. The sign was a gum pack, eight stories tall and two hundred feet long.

Today, zoning requires buildings in Times Square be covered with billboards, and each billboard be 11/2 times brighter than a typical lighted billboard.

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